Don't throw away,
make it last...

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Over 70% of us in North America clean our shoes no more than twice a year.

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This lack of maintenance can reduce the lifespan of our shoes by up to 80%!

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We contribute to the waste of over 350 million shoes every year on our continent.

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Over 70% of us in North America clean our shoes no more than twice a year.

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This lack of maintenance can reduce the lifespan of our shoes by up to 80%!

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We contribute to the waste of over 350 million shoes every year on our continent.

It’s the same all over the world. Today, our shoes last an average of 6 months to 1 year. After that, we throw them away because we don’t know what to do with them. They end up in landfills and take thousands of years to decompose.

But we can change their life cycle!

Our solution

Automating shoe cleaning in a sustainable way to reduce this global waste and help create a strong circular economy!

What's the plan?

Step 1 - Curing

Supporting the second-hand industry

Why cure? Because the second-hand industry is sorely lacking in support for developing innovative solutions to give new life to the shoes it receives. So let’s start by curing this problem by increasing the number of shoes resold in thrift stores, so that they don’t end up in a landfill!

Step 2 - Preventing

Establish new collective habits!

Businesses, companies, the professions – isn’t it said that prevention is better than cure? How about getting involved together to make our shoes last and protect our environment? All without the slightest effort…

Innovation

Sustainability

Trust

Excellence